Original pressings of Operation: Doomsday, the 1999 album on Bobbito Garcia's Fondle 'Em Records that reintroduced Dumile as MF DOOM, could easily go for $100 on eBay at the time. As he became a critical darling with albums like Mm.Food and the Madlib-produced Madvillany, both released in 2004, new fans scrambled to collect his old projects. The reselling of Dumile's work extends beyond his limited edition Nike sneakers and existed long before he died. "We actually pulled all of our pairs and returned them back to the sellers," Om says. Store owner John Om made a similar decision with the MF DOOM x Nike SB Dunk Highs he was carrying on consignment after the rapper passed. Truest, a store in Honolulu that specializes in rare footwear, stopped selling Kobes for a whole year. Many shops and online markets halted their sales of Nike Kobes as a result, reasoning that it was gross to reap higher profits off the loss of life. Is it wrong to cash in on the DOOM Dunks for higher prices now that people want them that much more? Or is the price of holding heat too high? The sneaker scene faced a similar question early in 2020 after the death of Kobe Bryant caused resale prices on his models to rise across the board. The increase in demand presents a moral quandary for resellers who are wary of making money off the artist's passing. Since the news of Dumile's death broke, pairs on StockX have regularly sold for well over $2,000. Kylie Jenner wearing a pair also had something to do with it. Prices shot up near the thousand-dollar mark last year because of the rekindling of Nike SB hype. For years the MF DOOM x Nike SB Dunk High, which originally sold for $150 at retail, could be had for around $400 on resale platforms. It also added allure and secondary market hype to the Nike sneaker he did put out. Image via Blake Lethem on Instagramĭumile's death gave new mystique to unrealized ambitions like that second Nike shoe. "I had kept in touch with them and I had asked essentially if they knew-obviously knew that they knew DOOM," he remembers, "so I just said, 'You think he would be interested in doing something?'"Ī sketch of an unreleased MF DOOM x Nike Dunk High. According to Sissi, who worked on both projects, De La made the initial link between Nike and Dumile. His SB sneakers were a spiritual successor to De La's, who had their own SB Dunks in 2005. Dumile made his debut as Zev Love X in the late '80s in the group KMD, whose style overlapped with De La Soul and the associated Native Tongues collective. There was a precedent for the DOOM Dunk, though, and the Nike sneaker's roots are similar to those of his music. Like the best Dunks of SB's golden era in the mid-00s, it gave new depth to the model and cultural cachet to Nike by drawing a line from the brand to a source of inspiration that would have previously been improbable for a sportswear company.
It sampled his album art on the soles and stamped his bubbly fill-in logo at the ankle. The MF DOOM x Nike SB Dunk High was made to look like its namesake, the gunmetal grey panels on its upper reflecting the armor of Doctor Doom, the rap villain's comic book inspiration. The style has re-emerged on social media feeds and resale markets since his passing as a memento cast in the rapper's likeness. Recent tragedy made the shoe newly relevant: Dumile's wife shared via Instagram on Dec. The sneaker, an MF DOOM version of the retro Dunk High model, released in July 2007 via Nike SB, the company's skateboarding division that Sissi worked for during his tenure there. Out of that conversation with Sissi, who worked for Nike from 2003 until the end of 2020, came a shoe collaboration. MF DOOM, the supervillain who ruled underground rap in the 2000s, was calling to talk sneakers.
#Mf doom store skin
The masked man of more monikers than there's ways to skin cats. Viktor Vaughn, King Geedorah, Zev Love X before that, and Daniel Dumile (his birth name) even before that.
Rob Sissi, handling his phone as he drove through the mountains of Mormon country, thought maybe a fuzzy connection was playing tricks on him.
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